Thats exactly the point.
For a free to play game whose business model is to get players buying stuff like guns for real cash the FBW as free permanent gun is simply too good. If you might have noticed its easily the most used secondary in this game because its good and free. Thats a lot potential cash lost there. For the Ntec we got the 10 day version or a one time purchase from armas, then you basically have the the best primary and never have to spend your precious dollars again. Thats also lost cash.
And with every new player still following up the trend and eventually turning his/her char in to a cat girl they only charge 99g1c. If people are willing to buy the 15k g1c KTTW pack just for the 3D glasses everyone has, I see big potential for the cat ears.
All I tried is to give my best advices to make sure our beloved leader Matt Scott will get the wealth & lambo he deserves. What have you contributed to archive this selfless goal?