I'd like to suggest to rename "APB:Reloaded". Not just because we have a new publisher and to get rid of the bad memories with GamersFirst, but also because the actual name isn't "mouth propaganda" friendly.
An example from my everyday life:
People: Hey, do you play video games?
Me: Yes, I do.
People: Cool, which games do you play?
Me: APB: Reloaded.
People: What? ABP..what?
Me (louder): APB: RELOADED.
People: Never heard of that...
An observation I made is that almost all players use to say "Let's play APB" instead of "Let's play APB:Reloaded", which was originally the name of this game. The "Reloaded" is just an unnecessary adjunct and makes the name harder to pronounce. So one suggestion would be to rename the game back to "APB", also to make it more marketable.
Another alternative would be to make a survey where everyone can submit suggestions. At the end, we'll vote for the best name.