You are right LO should focus from the beginning of maintaining the server and create contact 15 levels every year and make them LAST LONG this way players have a reason to log in and play they want to get the latest gear and mods. The last contact was last year and people got it max in like 5 days and quit its hard for a small company that spend like over a year making contact and people finish it so fast the game play is the same thing since it was created people will get bored and move on but if you make it last a while then people have a reason to log in. Most of the players focus on their main characters to max enforcer and criminal and the rest just fun characters not too focus to max them because it takes forever. They can make the gear customizable to purchase thru armas or Joker store and the pre-made ones earned in the game. But if you keep putting your energy on trying to create events which is cool then you have to have team specific team for that and the rest of the team focus of maintaining the server and creating new contact. And when it comes for the events Valentines Eastern Halloween and Christmas should remain the same just add new titles weapon skins and gears to give a chance for new players to earn and pretty much to caught up with the current players.