Well, apb is known by old people, for veterans. There is not publicity about the game, people do not stream, servers are dead so no one new is going to play.
Matt is taking care just to upgrade the game, because is better renew the game to show something "new" than repair a game that just a few veterans play.
If you want them to take care about the current state of the game, take a bunch of people, make publicity, streams, show the game for the new generation. I can sign that if you have a couple of servers full, like 300 pop playing at the same time they clearly will not lose em.