So one of the many issues APB has is its dwindling population. I believe by adding daily login rewards we might be able to incentivize players to keep at the very least logging in daily. These could be small things like a bit of money or a primitive to use in the designer, with larger 'prizes' at certain thresholds. For a good example of this system look to Warframe, where you get randomized daily rewards that range from a small amount of credits to a -75% Platinum discount, and special weapons at 100, 300 and 500 days.
This way veterans also get rewarded for sticking around for a longer period of time.
For an example of how this looks in Warframe:
Please discuss below!