I want to weigh in on the back and forth about dethreating and server ranking from my own point of view.
First (so you're less likely to want to jump down my throat and berate me), some context and stats:
I'm pretty much a perpetual silver (a bit of that is by design, more later).
I currently have just over 2000 hours in the game and, while I understand that I could easily of padded that stat in Social, I didn't. That's boring and, in my view, pointless. I enjoy playing the game.